We’re beyond excited to finally share all the incredible PEZ highlights from this year’s Sweets & Snacks Expo!
PEZ-tacular Previews from the 2025 Sweets & Snacks Expo
PEZ has once again delivered an absolutely amazing lineup filled with adorable new licenses, exciting surprises, and even a few sneak peeks at what’s already planned for 2026.
As we mentioned in our previous post, this year’s exclusive Expo dispenser is the limited-edition winking Blueberry Presenter Girl — and yes, she’s every bit as incredible as we hoped she would be!
A very special thank you goes out to our on-site reporter B for supplying all the fantastic photos from the show floor. We truly appreciate your dedication year after year. 💖
Now let’s jump into all the exciting PEZ news together!
Bluey Is Officially Coming to PEZ!
Yesterday, PEZ teased collectors with a mysterious social media post showing a red balloon, a single ear, and the words “Coming Soon.”
The PEZ communities immediately exploded with guesses — and most collectors figured it out almost instantly:
BLUEY!
It’s now official — PEZ has secured the Bluey license, and a full line of Bluey PEZ dispensers is on the way.
The actual dispensers are still being kept secret for now, but considering Bluey’s worldwide popularity, it’s very likely that PEZ International will also release the line in Europe sometime in 2026.
PENGU Finally Makes His Debut
Back in January, we first revealed that Pengu from the beloved Pudgy Penguins collection would become a PEZ dispenser.
Now the first official images have finally arrived — and we are completely in love with the new Pengu PEZ!
We truly hope this adorable penguin line continues to grow in the future. 🐧✨
Squishmallows Join the PEZ Universe
Squishmallows have become a worldwide pop culture phenomenon, and now they’re officially joining the PEZ family.
Cam, Patty, and Junie will launch as brand-new PEZ dispensers later this year.
The new Squishmallows PEZ assortment is planned for June in the USA and Q3 in Europe — and honestly, this feels like just the beginning for the series.
Teenage Mutant Ninja Turtles Return!
Leonardo, Michelangelo, Donatello, and Raphael are officially returning to the PEZ universe with completely redesigned molds and fresh new looks.
The heroes in a half shell are making their comeback in both the USA and Europe, and longtime collectors are going to LOVE these new versions. 🐢💥
Nightmare Before Christmas Steals the Spotlight
When PEZ first revealed Jack, Sally, Zero, and the matching collector’s tin, the PEZ communities instantly went wild.
Without question, this is shaping up to be one of the biggest highlights of 2025.
The dispensers are currently planned for July in the USA, while the collector’s gift tin is expected to arrive in September. 🎃👻💀
Pokémon PEZ Clips Are Coming
Pokémon fans have another reason to celebrate!
PEZ Pokémon Clips are finally making their debut in the USA, and Gengar is officially joining the lineup.
These trendy mini PEZ accessories are designed to clip onto backpacks, keychains, and more — perfect for showing off your Pokémon fandom everywhere you go. ⚡👻
SpongeBob Gets a Sparkling New Addition
Starting this September, the SpongeBob PEZ collection grows once again with a brand-new SpongeBob dispenser featuring sparkling eyes.
Our underwater PEZ world just keeps getting bigger — and we absolutely love it. 🧽🌊🍍
Hello Kitty Gift Tin Returns!
After many years, PEZ is finally bringing back a Hello Kitty Gift Tin.
Arriving this September in the USA, the set includes:
🎀 Hello Kitty
🌸 My Melody
💙 Cinnamoroll
🖤 Kuromi
Even better, every dispenser features a printed stem, making this one of the cutest PEZ gift tins we’ve seen in years.
Giant Stitch PEZ Incoming!
PEZ also has something BIG planned for Giant PEZ collectors.
Starting this September in the USA, Giant Stitch PEZ will officially join the oversized lineup. 💙🌺
This one is absolutely going to stand out on collectors’ shelves.
Gabby’s Dollhouse Expands
The Gabby’s Dollhouse PEZ assortment continues growing with the magical new Kitty Fairy dispenser.
This enchanting addition will arrive in both the USA and Europe this September. 🧚♀️🐱✨
Halloween 2025 Gets Spooky
This year’s Halloween lineup introduces a stunning new Pumpkin dispenser inspired by Day of the Dead artwork.
Featuring vibrant colors and festive details, this spooky-cute release will arrive in both Europe and the USA just in time for Halloween. 🎃💀🌸
PEZ Treats Continue in 2026
PEZ is also expanding the beloved PEZ Treats line once again.
For 2026, collectors can look forward to brand-new Pizza and Donut PEZ designs joining the delicious assortment. 🍕🍩
And honestly? Even though there are still SO many fun Treat ideas PEZ could explore, we’re absolutely excited to add these new ones to our collections too.
One thing is already crystal clear:
PEZ definitely hasn’t shown us everything yet.
There are still plenty of surprises waiting around the corner — and we cannot wait to see what comes next!
Happy Collecting!
May 13, 2025
