According to legend, Christmas in July originated at a summer camp in 1933 when Keystone Camp in Brevard, North Carolina, decided to dedicate two days—July 24 and 25—to the holiday.
The festivities included cotton fake snow, a decked-out tree, a gift exchange, and naturally, Santa Claus.
The idea gained traction in pop culture in 1940 with the release of the movie Christmas in July. Over the years, the phrase slowly gained popularity.
The concept of “Christmas in July” became so popular that retailers began using it, eventually turning it into a worldwide phenomenon.
New Hawaiian Santa PEZ Celebrates Christmas in July
As the Christmas spirit emerges once again in the middle of summer this July 25th, PEZ has something new in store for the occasion this year.
Santa Claus, sporting a pair of sunglasses, brings us the necessary summer vibes with his Hawaiian-themed dispenser and blister card.
You can now order this dispenser as an online exclusive through PEZ International. (Europe only)
UPDATE: USA release on PEZ.com already sold out!
Happy Collecting!
July 24, 2024
